Initiate Insurance is a unique partnership between Christian media company, Initiate Media, and Ansvar Insurance. Ansvar Insurance was launched in Australia in 1961 by the Swedish company Ansvar Mutual. Originally providing insurance for total abstainers in the motor and home insurance market, Ansvar has evolved to a company that offers a range of products to the Care, Community, Faith, Education and Property Owners sectors.
In 1998, the British company, Ecclesiastical Insurance Group, purchased Ansvar Mutual and became the parent of Ansvar Insurance in Australia. Established in 1887, Ecclesiastical has extensive experience as a specialist insurance and financial services provider. They also have a strong commitment to corporate social responsibility and working with community partners. These principles resonated with Ansvar Insurance, which has always enjoyed solid support from Ecclesiastical in their own social efforts.
Ecclesiastical Insurance Group is owned by the charity Allchurches Trust and all available profits are distributed for the benefit of the community. The group has given £70m to over 5,000 charities since 2016. Read Ecclesiastical’s Positive Impact report here which features stories from real people and how our grants have helped them.
Ansvar has a long history of involvement in the Australian community and philanthropic giving. Ansvar believes supporting the community is what sets them apart from other insurers. Ansvar provides support to community groups and organisations through a range of activities, including donation drives, sponsorships, strategic partnerships and all staff receive a community service leave day each year to enable them to spend time volunteering with organisations and activities close to their hearts.
Over the years Ansvar has been involved in a number of charitable causes and in 1994, they established their own charitable program, the Community Education Program (CEP). This program provides a range of grants each year to organisations supporting Australian youth through programs under two categories – Empowerment and Education, and Outreach and Support. Ansvar contributes up to 10% of its annual profits to the CEP.
For more details on our CEP grants please go here.